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The Australasian Promotional Product Association is the only professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region.
APPA supplies membership benefits across a large number of areas. From education, association discounts, information technology through to yearly trade shows and industry awards for excellence. APPA promotes professionalism, ethics and communication throughout the promotional industry.
APPA began in 1986 and includes the regions of Australia, New Zealand, New Caledonia, Vanuatu and Taiwan. APPA members now include over 560 of the top promotional product companies in the region. 90% of the complaints APPA receives are from companies who have bought promotional products from NON-APPA members . APPA is powerless to intervene on your behalf if you take that risk. APPA can only assist in dispute resolution if the promotional provider you purchase from is an APPA member.
Reach:
71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months.
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Moreover, 33.7% of this group had the item on their person. The item was promoting the givers logo repeatedly to the participant and their associates.
Recall:
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
Total Promotional Product Sales:
Sales in Australia : $1.56 Billion (an increase of 35% in the last 3 years)
Sales in New Zealand : $213 million (an increase of 30% in the last 3 years) |
